In the past few years, I’ve discovered that LinkedIn isn’t just a place to collect connections—it’s a powerful tool to generate leads, build relationships, and convert business opportunities. If you're just using LinkedIn passively, you're missing out. In this post, I’ll walk you through how LinkedIn connections can impact your business sales, what current trends show, and how I leverage the platform strategically for real results.
Social media plays a dominant role in our daily lives. As of 2017, Facebook was the third most visited website globally—right behind Google and YouTube. With billions of users sharing content every day, social media platforms use complex algorithms to determine what content appears in your feed and in what order. But what exactly are social media algorithms, and how can understanding them improve your content’s reach? Let’s break it down.