In the past few years, I’ve discovered that LinkedIn isn’t just a place to collect connections—it’s a powerful tool to generate leads, build relationships, and convert business opportunities. If you're just using LinkedIn passively, you're missing out. In this post, I’ll walk you through how LinkedIn connections can impact your business sales, what current trends show, and how I leverage the platform strategically for real results.
When I first heard about AI in marketing, I pictured robots taking over campaigns and replacing creativity. Honestly, I was skeptical. But then I tried using AI tools to personalize emails for one of my clients. The open rates nearly doubled, and suddenly I realized — this isn’t about replacing me. It’s about making me better. That was my turning point with AI. Now, I see it as one of the most powerful ways to build stronger client relationships, especially when combined with the right digital marketing strategies.