In the past few years, I’ve discovered that LinkedIn isn’t just a place to collect connections—it’s a powerful tool to generate leads, build relationships, and convert business opportunities. If you're just using LinkedIn passively, you're missing out. In this post, I’ll walk you through how LinkedIn connections can impact your business sales, what current trends show, and how I leverage the platform strategically for real results.
I’ll be honest. I didn’t always take Reels seriously. For the longest time, I thought it was just another feature Instagram copied from somewhere else. But the way things have shifted over the past year, especially in 2025, it’s clear that Reels has become more than just a copycat tool — it’s now one of the most reliable ways to grow on the platform. If you’re still unsure whether it’s worth your time, this post breaks down what I’ve learned by actually using it. No hacks, no hype — just what’s real.