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I’ll be honest. I didn’t always take Reels seriously. For the longest time, I thought it was just another feature Instagram copied from somewhere else. But the way things have shifted over the past year, especially in 2025, it’s clear that Reels has become more than just a copycat tool — it’s now one of the most reliable ways to grow on the platform. If you’re still unsure whether it’s worth your time, this post breaks down what I’ve learned by actually using it. No hacks, no hype — just what’s real.
Table of Contents
- Why Reels Still Matter in 2025?
- My Honest Experience with Reels
- What Actually Works (and What Doesn’t)
- Simple Tools I Use (Without Overthinking It)
- Questions I Get About Reels All the Time
- Final Take: Should You Still Be Making Reels?
Why Reels Still Matter in 2025?
Instagram has changed, and whether
we like it or not, Reels is at the center of it. While other content
formats like carousels and stories still have their place, Reels
continues to get the most push — especially if you’re not running ads.
Here’s what I’ve noticed:
- Reels are still being shown to people who don’t follow you
- They work well across different industries — not just lifestyle or entertainment
- Instagram keeps adding new features around Reels, not removing them
- Even smaller accounts can get traction with the right video
If you’re trying to grow an audience, promote your work, or just stay visible, Reels isn’t something you can really ignore anymore.
My Honest Experience with Reels
When I first started posting
Reels, I didn’t expect much. I made a few videos that barely got seen.
But then one video — just me sharing a quick insight I almost didn’t
post — ended up getting shared a few hundred times. That’s when I
realized people don’t need flashy editing. They want something clear,
relatable, and easy to take in.
Over time:
- Some Reels barely reached anyone
- Others brought in new followers and started real conversations
- The more I showed up consistently, the easier it got
The biggest shift for me wasn’t technical. It was just getting comfortable being seen and heard — even in short clips.
What Actually Works (and What Doesn’t)
Here’s what’s been working lately, at least for me and a few others I’ve spoken to.
What’s been effective:
- Starting with a clear line or question that grabs attention
- Speaking directly to the camera, even if it’s not perfect
- Keeping the video under 40 seconds
- Sharing something useful, even if it feels small
- Posting two to three times a week without overthinking it
What I’ve stopped doing:
- Trying to go viral
- Using trending audio that doesn’t fit my message
- Spending hours editing one video
- Comparing my views to someone with 10 times my audience
The goal isn’t perfection. It’s consistency, clarity, and connection. The rest follows.
Simple Tools I Use (No Tech Headaches)
I’ve never had a fancy setup. Here’s exactly what I use to make my Reels:
- My phone (the default camera is good enough)
- CapCut (easy to use and fast to edit)
- A basic ring light (helpful in low light, but not essential)
- Notes app or Notion (where I jot down ideas as they come)
That’s
it. No team, no studio, no stress. If something takes me longer than 20
minutes to film and edit, I usually don’t post it. Simpler content
performs better anyway.
5. Questions I Get About Reels All the Time
1. Do I have to show my face?
No, but it helps. You can use voice-over, text, or even screen recordings. The key is being clear and engaging.
2. What if I’m not confident on camera?
Start anyway. You get better by doing, not waiting. My first few videos were awkward. Nobody remembers those now.
3. How long should a Reel be?
Between 20 to 45 seconds has worked best for me. Short enough to keep
people watching, but long enough to say something meaningful.
4. How do I keep up with ideas?
I write down things I’ve learned, questions I’ve answered for others, or mistakes I’ve made. Every one of those can be a video.
5. Do hashtags even matter anymore?
A little, but not as much as before. Focus more on the message, the hook, and the pacing.
Final Take: Should You Still Be Making Reels?
If you’re using Instagram to grow a business, build a brand, or connect with people — yes, Reels is still worth it.
You
don’t need to be a creator in the traditional sense. You just need to
be willing to speak, share, or teach something that helps others or
makes them feel something.
The landscape will keep changing.
That’s the nature of digital platforms. But for now, Reels is still one
of the easiest, lowest-cost ways to show up, get noticed, and start
building momentum.
Even if you’ve never posted a Reel before — you can start this week. And you don’t need to make it perfect.
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