Can Everyday People Like Me Really Influence What Others Buy Online?

I’ll never forget the moment a friend messaged me saying, “I bought that cleanser because I saw you post about it.” I wasn’t sponsored. I wasn’t even trying to promote anything. I was just being me—sharing something I genuinely liked.

That’s when it hit me: we all have influence. You don’t need a blue checkmark or thousands of followers to impact someone’s buying decision.

In fact, being everyday is what makes people trust you more. That’s the power of UGC—User-Generated Content—and in 2025, it’s one of the most effective forces in digital marketing.

Table of Contents

• Why Everyday Influence Works

• My Favorite Ways to Share Products Authentically

• Common Challenges (And How I Overcame Them)

• Real Benefits I’ve Experienced

• Conclusion

• FAQs

Why Everyday Influence Works

When I first started sharing products on Instagram, I had under 1,000 followers. Still, people started replying to my stories with “Where did you get that?” or “I need this!”

That’s because authenticity matters more than ever.

• 84% of people trust peer recommendations more than brand ads.

• UGC is 2.4 times more believable than content created by brands themselves.

• Micro-influencers (under 10,000 followers) actually see 60% higher engagement than mega influencers.

• People are tired of perfectly scripted promotions. They want real people. Real results. Real talk.

My Favorite Ways to Share Products Authentically

I’ve never liked the idea of being “salesy.” So I found a way to recommend products that felt natural—and still drove real impact. Here’s exactly how I do it:

1. I Use the Product Myself (And Show It in Action)

Instead of studio shots or polished ads, I take quick phone videos using the product in real life—while cooking, unboxing, applying, wearing, whatever fits.

Stat: Content that shows real-life usage gets 4 times more engagement than static product shots.

2. I Share Why It Helped Me

Whether it solved a problem or made my day easier, I focus on the story behind the product—not just the product itself.

Example: “I finally found a moisturizer that doesn’t break me out!” feels way more authentic than “Buy this now.”

3. I Tag the Brand or Use Affiliate Links

If I genuinely like something, I’ll tag the brand or drop an affiliate link in my bio or story. When people ask, I guide them honestly.

Yes, I earn a small commission—but only if it’s something I truly stand behind.

4. I Keep Engagement Two-Way

When someone comments or DMs about the product, I always respond. I offer tips, alternatives, or even a discount code if I have one.

This kind of interaction builds real trust—and trusted creators drive 5 times more conversions than traditional influencers.

5. I Stay Consistent, Not Constant

You won’t find me pushing products daily. I post when it makes sense—one to two times per week at most. That way, people know I’m being genuine.

Fact: Oversharing sponsored content drops trust by 39%, according to consumer behavior studies.

Common Challenges (And How I Overcame Them)

When I first started, I doubted myself constantly. Here are the biggest roadblocks I hit—and how I pushed through.

• Challenge 1: “I Don’t Have Enough Followers”

I had less than 500 followers when I got my first product gifted. Brands care about engagement, not just numbers.

Solution: Focus on comments, saves, and direct messages. Show that your audience is listening.

• Challenge 2: “What If I Look Like I’m Just Selling Out?”

I worried about this a lot. But then I realized—if I’m honest and transparent, people respect that.

Solution: Use disclaimers like #ad or #sponsored when needed, and only share products you actually use.

• Challenge 3: “I Don’t Know How to Edit Videos or Create Content”

I’m not a professional content creator. But I learned to keep it simple.

Solution: Start with short videos or photos using native app tools. No fancy edits. Just talk to the camera like you would a friend.

• Challenge 4: “I Don’t Know Where to Start”

There’s no one right platform, but I started on Instagram and slowly added Pinterest.

Solution: Pick one platform you enjoy and start sharing one or two posts a week. Tag the brand and monitor the response.

• Challenge 5: “Will Anyone Even Listen to Me?”

Here’s the truth: if your friend listens to your Netflix recommendation, they’ll listen to your product suggestion too.

Fact: 70% of consumers say social recommendations from friends influence their purchases more than ads.

The Real Benefits I’ve Experienced

After doing this consistently, even casually, I started noticing some big wins.

• Trust from My Community

Friends and followers thank me for saving them time, money, or frustration. That trust is more valuable than any follower count.

• Free Products and Brand Collaborations

Without pitching myself, I’ve had brands reach out just from my casual posts. Some offer gifted items, others small paid gigs.

• Earning While Sharing

I earn through affiliate links and small sponsorships. Some months it’s lunch money, others it covers a bill. But it’s always rewarding.

Stat: The average micro-influencer earns between $50 and $500 per post depending on engagement and niche.

• Personal Growth

Creating content made me more confident, organized, and creative. I’ve even landed freelance social media gigs because of my casual content work.

Conclusion: 

Yes, You Can Influence—Without Being “An Influencer”

You don’t need a team, fancy camera, or thousands of followers. What you do need is authenticity, consistency, and a willingness to share what works for you.

Start by posting one honest review. Tag a brand. See how people respond. That’s how it begins.

You already influence people in your life every day. Why not get a little more intentional with it—and maybe even earn from it?

FAQs

Q1: Can I start with 100 followers?

Absolutely. Brands care more about your engagement and content quality than your follower count.

Q2: How do I make money?

Start with affiliate platforms like Amazon or Rakuten. Once you gain traction, brands may offer paid posts.

Q3: Do I need to post every day?

Not at all. I post one to two times per week, only when I truly love a product.

Q4: Will people think I’m selling out?

If you’re honest, disclose your partnerships, and only promote what you use—most people will support you.

Q5: What platform is best for beginners?

Instagram and Pinterest are great starting points for beginners.

Q6: Is video content necessary?

Short answer: yes. Video posts perform better than photos. But start with what you’re comfortable with.

Q7: Can I make this a real side hustle?

Definitely. I’ve turned casual content into consistent side income—and so can you.