In the past few years, I’ve discovered that LinkedIn isn’t just a place to collect connections—it’s a powerful tool to generate leads, build relationships, and convert business opportunities. If you're just using LinkedIn passively, you're missing out. In this post, I’ll walk you through how LinkedIn connections can impact your business sales, what current trends show, and how I leverage the platform strategically for real results.
How do some businesses manage to stay so consistent and polished on social media—while others seem stuck playing catch-up? A few years ago, I was asking myself that same question. I was juggling everything: writing posts, replying to DMs, handling comments, planning promos, launching products. Social media wasn’t a growth channel—it was a full-time job, and it felt like it was running me..